What goes wrong
A roll is not a box of sheets. Read which one the page is selling.
Packaging Suppliers lists Kraft paper for this line. One roll lasts a known number of wraps at that width. Reorder from that, not from the carton count.
The check before you reorder
The rolls are described as ribbed, machine glazed, 88 gsm and 100% recycled. Sheets are on the same range when a roll is more paper than the bench wants.
Hang the roll. Keep sheets flat if you bought sheets.
Dispatch on that order
A Packaging Suppliers basket with Kraft paper still leaves the same day if it is placed by 3pm. The terms aim for 5.30pm the next working day. A 1 to 3 day courier is also described, depending on the lines.